Courtyard: SB50 Suite Stadium Contest

Courtyard: SB50 Suite Stadium Contest


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PROJECT OVERVIEW

First-to-market social initiative which allowed 4 lucky winners to wake up in Levi’s Stadium on Super Bowl Sunday. Contestants submitted :15 videos via Instagram or Twitter, with the final winner chosen by public voting.

CLIENT GOAL

To drive awareness for Courtyard as the Official Hotel of the NFL and Official Hotel of Super Bowl 50, drive social conversation, and to create a once-in-a-lifetime, never-been-done-before experience for NFL fans.
 

OUR SOLUTION

Have Courtyard be the first brand to offer an in-stadium sleepover experience at the Super Bowl.
 
 
 
 
 

ACTIVATION ELEMENTS

• Transform stadium suite into exact replica Courtyard room
• In-suite photo opportunity 
•  Branded cornhole game
•  Talent appearances by current and former NFL stars
•  Breakfast in bed served by Raiders QB Derek Carr

RESULTS

• 56.9M Social impressions/364M PR Impressions
• 3.8M Video Views
• 4,407 Hashtag Mentions
• 400 Submission Videos
• 13,500 Votes on Microsite
• CY.com/NFL saw 98% increase in time on page