How we think
At IMG LIVE, we focus on strategies that deliver meaningful communications directly to each consumer while engaging them in immersive environments that excite the critical mass.
Create a Viral Impact
Now, more than ever, one strategically designed interaction with a targeted consumer can have a deeper and broadening impact on thousands. Designing for this “ripple effect” is vital to our integrated strategic planning.
We also understand that social and digital media are no longer just extensions of Experiential Marketing. Rather, they are powerful components of the “constantly connected” brand experience.
Make Waves
Experiential events engage and move audiences from awareness into patterns of action that can be seen and measured quickly. Our goal is to design and produce integrated brand experiences that can accomplish in several minutes what traditional advertising takes weeks to do. In short, to create campaigns that accelerate and deliver far-reaching “ripples” for your brand.
Working with IMG LIVE has fundamentally changed how we train and incent our Sales Force across the DIRECTV universe. IMG LIVE helped us create an innovative program that combines traditional event marketing with a sophisticated digital training curriculum. They have helped us build what we believe is one of the most innovative and strategic event marketing programs around.
– Alex Kaplan
Senior Director, Sports Marketing DIRECTV®
Immersive Engineering
We are continually refining ways to drive business by capturing the imagination of consumers and igniting passion within a brand’s sales force. We engineer immersive experiences that bring brands to life by redefining EDU-TAINMENT and unique experiential marketing techniques.
We are collaborators with the very best promotional, sponsorship, interactive and media agencies in the business and this integration allows the power to drive consumer response across the full spectrum of physical, digital and viral touch points.
Targeted Focus
Our experience has taught us how to better understand and best influence consumer behavior: their habits, their preferences and most importantly, where to find them, and how to engage them in an on-going dialogue.
Combining this wisdom with our strong commitment to understand how a client’s business works allows us a unique perspective on crafting our strategic approach to reaching targeted consumers.
Sustainable Relationships
Through pre-promotional collateral, social media and online experiences, we design strategies that expand the consumer’s brand experience well beyond the bounds of your event footprint.
It’s this constant engagement that transforms an episodic encounter into an ongoing dialogue that deepens and accelerates the development of lasting relationships with the consumer. Our desire is to build infinite value for the brand while sustaining meaningful interaction with the consumer.
Split-Second Adaptability
Today’s ever-changing consumer landscape requires a flexible game plan that allows for adjustments to emerging trends and intuitive shifts to on-coming obstacles. The ability to deliver positive, relevant and high-impact returns on a brand’s investment relies heavily on timely solutions and these seasoned perspectives.
IMG LIVE’s veteran leadership plays a dynamic role throughout the execution of every campaign, making sure that our field leaders are not only well-versed on executional objectives, but also ready to capitalize with quick, game-changing decisions as opportunities unfold.