Client:
Westfield
Our Westfield Mall Fashion Tour gave women more than they were
shopping for.
Interesting Fact
We offered over 1,800 personal sessions with professional stylists, and 2,900 beauty bar makeover sessions with beauty consultants which generated a 10.7% increase in Mall traffic.
IMG LIVE has been our partner on Westfield's signature national fashion event in the United States - the award-winning Westfield Style Tour - for the last two years. Working with IMG LIVE is like working with your own in-house team--they take ownership, have a 'make it happen' attitude and ALWAYS go above and beyond what's expected. Due in large part to IMG LIVE's dedication, the Style Tour has been incredibly successful marketing platform for Westfield and is one that we continue to invest in and grow.
Lee Sterling, WESTFIELD Vice President,
Marketing, Fashion Platform.
Client Challenge
To generate awareness and stimulate sales among targeted Westfield Mall retailers.
Our Performance
We created and produced an 8-week long national experience called the Westfield Style Tour featuring fashion and beauty events. By staging “style closets” and “beauty bars” outside major retailers in Westfield Malls, our program helped assist Westfield with its fashion retail image to our desired audience. The environment was anchored by the “style stage” which served as the home to various fashion shows, presentations and entertainment—not to mention our celebrity host Stacy London from TLC’s What Not To Wear. Gift-with-purchase and enter-to-win promotions rounded out the tactics we used to spur immediate purchase.