Client:
NESTEA
Encouraging consumers to participate in "The Start of Something Different" is never easy, but we did it globally for the NESTEA brand.
Interesting Fact
This groundbreaking program has been extended to 73 countries!
When we launched our global 'Start of Something Different' campaign, I engaged IMG LIVE early in the strategic process because they think differently-- not just about consumer experiences, but also from a global educate-through-experience perspective. The result was an innovative experiential program that truly immersed our audience in the spirit of Starting Something Different. Importantly, it provided the NESTEA system a global tool we can adapt and execute in local markets across multiple countries.
David Gough, Beverage Partners Worldwide (Europe) AG,
Global Director Experiential and Shopper Marketing.
Client Challenge
Bring to life the new ad campaign, “The Start of Something Different™,” by creating global experiences that inspire change among targeted consumers who share virally.
Our Performance
We developed and designed proprietary digital gaming solutions as part of the Global Experiential Toolkit. Our technology uses Augmented Reality with facial recognition, innovative data capture systems, and entertaining games and competitions.