Client:
NCAA
We 'contained' the madness of college basketball for thousands to experience.
Interesting Fact
Our Bracket Town Experience was contained in 92 semi-trucks.
The level of success that was achieved this year would not have been achieved without the vision, dedication and determination of the IMG team. They truly orchestrated a masterpiece given the short load in time they were given and the magnitude of the task at hand.
Joe Dunn, NCAA Associate Director of Corporate Alliances
Client Challenge
To rebrand the iconic NCAA Fan Festival and manage the five day event.
Our Performance
Repositioning this marquis event to make it more appealing to new sponsors, basketball fans and the community, allowed us to increase new sponsor participation and revenue for the event. We also managed every aspect of this program including: developing the overarching theme; executing the 3-on-3 community basketball tournament; designing event structures, ticketing, security, signage, audio-visual, staging, player appearances, show content, staffing as well as training the 1,700 person volunteer force.