Client:
Coca-Cola Recycling
Our P.E.T. client proves that “doing the right thing” is both good and
big business.
Interesting Fact
Our efforts have enabled Coca-Cola Recycling to collect hundreds of thousands of pounds of aluminum and plastic drink bottles since the programs’ inception.
IMG LIVE has been a valued member of the Coca-Cola Recycling team since its inception in 2007. Our search for a mobile marketing solution has grown into a fleet of 5 vehicles on the road, activating year round under the management of IMG LIVE. We have entrusted them with our Brand at high profile events like NASCAR races and the Winter Olympic Games in Vancouver and they have executed our program with best in class production/operational support.
Mary Ann Biddiscombe, Coca-Cola Recycling Director of Marketing
Client Challenge
To educate and inform the public about Coca-Cola Recycling efforts and reward them for being responsible consumers.
Our Performance
We concepted and created several mobile marketing tours for the Coca-Cola Recycling experiential initiatives in 40 states, nine Canadian Provinces and over 1,000 cities. The aggressive schedule hit almost every category from retail locations to the Vancouver Olympics, the Olympic Torch Relay, the Daytona 500 (other NASCAR races), the NCAA Final Four, the Republican and Democratic National Conventions, and college campuses.