with award-winning strategy, creative, production and execution.

Our Process


For your brand, we will work to simplify the complicated. We examine your opportunities. Your messages. Your audience. Until we uncover a point of connection—a place we refer to as the finish line.


Bringing your brand to life is the core of every experience we design. From scripting to staffing, engineering to fabrication, from on-site activities to digital integration, every component is designed to connect you to your audience.


We exist to bring things together, to connect them. We connect businesses to customers, products to people and brands with fans. Everything IMG LIVE does is a connection to something else, something larger.

We begin with the end in mind to deliver your brand
to the ultimate finish line.

We reach highly coveted audiences through an
integrated web of touchpoints.

Our Work


We have multiple opportunities across disciplines.


Our Clients

Our Fans

From research to concept development, from strategy to in-market execution, IMG continues to deliver impactful results for the USAA business. They consistently over deliver for our members, our employees and our overall business goals.

Don Clark, USAA - Assistant Vice President

With IMG LIVE taking the lead, we have created an innovative program that combines traditional experiential/event marketing with sophisticated digital interactive executions. IMG LIVE has not only provided flawless execution, but has helped us build what we believe is one of the most innovative and strategic event marketing programs around.

Alex Kaplan, DIRECTV - Vice President, Revenue & Product Marketing

IMG LIVE’s high level of professionalism and ability to execute flawlessly with limited supervision/direction has been essential to the success of RBC’s golf specific programming. Their large scale golf activations has truly set the RBC brand apart from its competitors and other PGA of America partners. IMG LIVE’s innovative thinking and intimate understanding of our

Matty McGlynn, RBC - Manager, Sports Brand Marketing

IMG LIVE has been a valued member of our team who we have entrusted them our Brand at high profile events like NASCAR races and the Winter Olympic Games. They have executed our program with best in class production and operational support.

Mary Ann Biddiscombe, The Coca-Cola Company - Director of Marketing

Over the past 4 years IMG LIVE has become an integral part of our team, helping Kia raise brand awareness across multiple platforms. Their thought leadership and attention to detail continually puts our brand at the forefront of experiential marketing, especially as we embark into the premium auto segment. It’s great to have agency partners

Tim Chaney, Kia Motors - Director of Marketing

Our Leadership Team

Bryan Icenhower


As the President of IMG LIVE, Bryan Icenhower is a strategic catalyst in shaping the direction of the client’s brands and properties. more

James Moylan

Senior Vice President, Client Service & GM, New York

Jim brings more than 15 years of event and experiential marketing experience and currently manages LIVE’s New York City presence. more

Susan Swanson

Senior Vice President, Agency Operations & GM, Atlanta

Susan leads our award-winning Atlanta based business with over 18 years of experience in event marketing, sales incentives, promotions and public relations. more

Josh Pate

Senior Vice President, Show Service

Josh leads a team that is charged with bringing IMG LIVE’s strategic and creative vision to life. more

Joe Clemente

Vice President, New Business Development

Joe brings over 15 years of brand, consumer and sponsorship marketing experience to IMG LIVE. more

Pat Conreaux

Vice President, Creative

A creative visionary, Patrick guides the strategy and visualization of IMG LIVE’s experiential design solutions.

Joe Belcher

Vice President, Client Service

Joe is a proven leader and an award winning producer with over 27 years of sports, event and experiential marketing expertise.

Contact Us

If you have a project you would like to discuss,
get in touch with us.

3500 Parkway Lane
Suite 200
Norcross, GA 30092

222 5th Avenue
5th Floor
New York, NY 10001


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